Advertising Titanic!
Captain Corelli made Cephalonia, Mama Mia had to Skopelos... and the clash of the Titans is defined similarly to Tenerife. Everywhere where Hollywood blockbusters are made, it following a significant increase in tourism once the film is released.
Obviously some ardent movie fans could choose to visit the location, but for most, it tips the balance simply. By selecting a day holiday in a place where was recently made a film that you liked and another, you will probably choose the location of the film. Spread this propensity to millions of people by choosing a holiday and a significant impact on tourism.
Here's a short video on the manufacture of a clash of the Titans, and you can probably recognize Tenerife in the background. If not... just enjoy explosions!
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